Become an Affiliate

We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme at Kings Chance. We work with a wide range of partners who drive quality traffic and help us reach new UK players. Our approach is straightforward and partner-focused - we aim to build transparent, long-term relationships that are easy to manage and commercially fair.

Programme purpose

Our affiliate programme is designed to reward partners for bringing engaged customers to Kings Chance. We prioritise sustainable acquisition and player retention, and we focus on compliant marketing practices that protect both partners and players. The programme supports a variety of partner models, from content-led publishers to social creators and comparison sites.

Partnership benefits

We provide practical commercial benefits that make working with us simple and effective. Partners get access to flexible commercial plans, regular reporting, and a responsive affiliate manager. We welcome partners at every scale and tailor our approach to match campaign goals and audience type.

Who we work with

We collaborate with affiliates, streamers, review sites, email marketers and paid acquisition specialists. If you run a content channel or operate performance campaigns aimed at UK players, we offer support and tracking tools to help you convert and retain traffic.

Commission structure

We offer commercially realistic, performance-based arrangements that suit different partner strategies. Options include recurring revenue-share models and one-off acquisition deals, with the flexibility to agree bespoke terms for larger or longer-running partnerships. Individual terms are agreed during onboarding, so partners receive a package that reflects their traffic and objectives.

Tracking and reporting transparency

Partners access a secure dashboard with clear, up-to-date reporting on clicks, conversions and player activity. We prioritise transparent attribution and provide detailed breakdowns so you can optimise campaigns. Any disputes over conversions are handled promptly and fairly through our support channels.

Marketing tools and support

We supply a practical toolkit to support your campaigns, including banners, landing pages, deep links and campaign suggestions tailored for UK audiences. Creative assets are regularly refreshed and optimised for mobile. Every partner is assigned an affiliate manager who helps with setup, creative testing and performance improvements.

Long-term cooperation

We value steady, lasting partnerships. As your volumes grow, we review commercial terms and can offer enhanced deals and priority support. Our aim is to build relationships based on clear reporting, open communication and mutual commercial success. To get started, contact your affiliate manager or register via the partner portal for an introduction and account setup.